Developing a strategy for your business is all about finding ways to create a competitive advantage vis-à-vis rival firms – you need to create a distinctive profile, breaking with the conventional way of doing things. This means you need to understand developments in the industry, while simultaneously doing some things contrary to the trends that others are following. We work together with management teams to analyze the rules of the game in the market and to seek opportunities where those rules can be broken. In this process, we can facilitate and ask the right questions, but you need to remain in control and make up your own mind.
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