Innovating is the art of doing things differently than they have been done until now. Of course, product innovation is very important, but firms also need to seek innovative processes, organizational set-ups, delivery methods and business models.
Being innovative is challenging, mostly because we are our own "worst enemy". People and firms get stuck in accepting the world as it is and lose the ability to "break the current rules of the game".
Innovations are hardly ever developed in an R&D lab. With "10% inspiration and 90% perspiration", they are worked out in the broader organization.
We can support firms in their innovation efforts by facilitating the process, building awareness, strengthening innovation capabilities, offering tools, challenging assumptions bringing in novel points of view, structuring the outcomes and guarding the time table.