Wit, B. de & Meyer, R. / Publisher: South-Western Cengage Learning; 4th edition (2010)

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the author's own domestic context in terms of the choice of perspectives, theories, examples and cases.

De Wit and Meyer's Strategy takes a strikingly different approach. The fundamental differences of opinion within strategic management are not ignored or smoothed over. Instead, the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers.

Opinions on the book:

Human Systems Management (2008) , Vol. 27, pp. 87–88

“Why review a strategy teaching textbook, one might well ask, when so many are similar in content and structure? The reason is this one is different.”

Academy of Management Learning & Education (2005), Vol. 4, Nr. 4, pp. 516-517

“Therefore,[…], Strategy Synthesis presents one realistic and effective option available to most strategy instructors for improving student abilities in a number of these key areas. It is an intellectually stimulating book that is certain to engage the student reader through its unique approach.”

Unknown user on amazon.com

“Challenging... yes. Intelligent... absolutely! Relevant to the needs of people working with strategy... undoubtedly! [… ] This is an exceptional piece of work. Highly recommended.”

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